Questions set 18

1)  Identify the person from the clues
   
    Clue 1 : She was raised in the city of Vijaywada, Andhra Pradesh . She did her graduation from IIT Delhi in      and holds masters in Chemical engg from Cornell University
   
Clue 2: She joined Motorola in 1984, in the Arizona facility, headed many key R&D projects of Motorola and left Motorola in 2007 to join another Multi National giant


Clue 3: Fortune magazine called her one of the rising stars in the Most powerful women's list


2) This is a term popularized by Seth Goldin, Used in Marketing, especially in e-marketing.This form of marketing requires that the prospective customer has either given explicit permission for the marketer to send their promotional message (like an email or catalog request) or implicit permission (like querying a search engine). This can be either via an online email opt-in form or by using search engines, which implies a request for information which can include that of a commercial nature. What is the term used for such kind of marketing?


3)Print ad of which brand?

4)Identify the building 

                                              

5) Apple made this commercial in 1984 when they released Macintosh in 1984.. They remade it in 2004, Which product did they launch then?

Answers

1) Padmasree Warrier , CTO, Cisco

2) Permission marketing


3)Maggi noodles


4)Bombay house,  the head quarters of the Tatas


5)Apple I-pod

Questions set 17

1) Identify the lady

2) Identify the logo

3)Robert Kaplan, who, along with David Norton, developed the Balanced Scorecard, also came up with an alternative to traditional accounting where indirect costs are allocated in proportion to an activity’s direct costs. For businesses whose goods are customised, this is not a very accurate method. This accounting method attempts to improve on it by allocating indirect costs more accurately. Popular for a while, it fell into disrepute when it became clear that it was easier in theory than in practice. What accounting technique did he come up with?

4) Jaswantiben Jamnadas Popat, Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia, Banuben. N. Tanna, Laguben Amritlar Gokani, Jayaben V. Vithalani.. these Gujarati women started a venture which now is a household name, especially in north India.. name the Brand

5) Who are these people? also identify the organization founded by them (clue :  I guess you can at least identify the person sitting in the center )

 

Answers

1) Neelam Dhawan, MD, Hewlett- Packard India

2)Deustche Post

3)Activity Based Costing

4)Shri Mahila Griha Udyog Lijjat Pappad

5) D W Griffith,Mary Pickford, Charlie Chaplin , Douglas Fairbanks, The founders of United Artists